our story

Our brand was launched in September 2020, quality ingredients and sustainability are key in developing our natural ingredients based soaps.

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proud to be different

Meet Ruth, our founder. Ruth is a 3rd generation pharmacist in her family. Her great grandfather owned and operated the first pharmacy in town of Chinameca, El-Salvador.
Until recently Ruth was employed in the cosmetic, chemicals supply chain industry in Canada. However, COVID-19 took that job and she was laid off twice from the same job. At the same time while everyone in the family was dealing with dry hands due to the excessive hand washing, Ruth was working on the idea that will give birth to Lively Soap.
All of this does not stop her instead she took it as an opportunity to build a business with a sole purpose to deliver the best quality natural handmade cosmetic products which are good to skin and have no chemicals.

Meet Anshul, our co founder. Anshul is a sustainability enthusiast with Master's degree in Sustainability Management, Engineering degree in Computer Science and have vast experience working in Climate Change in Sustainability industry. He lives in a small city east of Vancouver, Port Coquitlam.

He is also our chief carpenter, website designer and really is a good handyman. He might have grown some grey hair or two, but he holds dear the values which were pass to him from his family around ethics, honesty and transparency.

Fun Fact

Anshul met Ruth in Thailand while he was doing research on Climate Change adaptation and resilience and she was doing her research on pharmaceutical practices in East Asia. They both have the same energy and clicked instantaneously, they did planned to start something together.

And,destiny took note of it - once they are back In Canada they got together and shaped this business.




That's correct, Ruth's vision of creating luxury handmade products with mission to create something simple made her tick all the boxes of product quality. She is a determined individual who pays attention to details and make sure that every bar of soap enriches all the attributes of a high quality luxurious product

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Anshul when joined this business, he immediately brought in his years of educational and professional experience to go complement the Ruth's vision of creating a simple high quality product which also is better for mother earth.

And, that's how we came up with the concept of marrying luxury with sustainability

Click below to read more about our philosophy of marrying Luxury and Sustainability